All our products are extremely potent. This means you just need a little amount per day.
Magic Revive Hair & Scalp Shampoo 🚿 Use the Shampoo whenever you shower as normal. Remember to shake it before applying. Work a small amount into wet hair until you get a rich lather, then rinse well.
Most people do well washing two or three times a week, and you do not need to shampoo daily unless your scalp gets oily fast. A few quick tips:
Oily scalp or frequent heat styling: wash a little more often
Dry or chemically treated hair: two times a week is plenty
Flaky scalp or itchy scalp: wash more at first, then ease back
Your hair texture matters too, so straight hair and wavy hair may show oil sooner, while medium hair sits in between. Harsh sulfates can add to dryness, so keep your routine gentle and skip a daily blow dry when you can.
WHAT RESULTS CAN I EXPECT FOR MY HAIR?
In just six weeks, 79% of users noticed visibly fuller hair, while 93% experienced improved scalp health.
Our formula is powered by 30 million years of time-tested ingredients, carefully selected and backed by science to deliver optimal hair and scalp health. Plus, it contains 8 of the top 10 ingredients identified in groundbreaking studies for promoting hair growth.
WHAT TYPE OF HAIR DOES IT WORK FOR?
Our 3-step Arctic Hair Growth System is designed to work on all hair types, from straight to coily, and everything in between. Because it focuses on scalp health, follicle activation, and deep nourishment, it delivers results regardless of texture or thickness.
Whether your hair is thinning, dry, brittle, or lacking vitality, our system helps reset, rebuild, and stimulate growth using resilient Arctic botanicals and clinically-backed ingredients.
No matter your hair type, you’ll experience stronger, healthier, and fuller-looking hair from the first use.
SHIPPING & DUTIES
4 warehouse locations
US, Canada & Mexico
· We ship from our warehouse in Florida: eWorld Fulfillment C/O Norse Organics 2260 118th Ave N St. Petersburg, FL 33716
· Delivery time: 3-5 days
· Free US shipping on $40+ orders
EU, UK, & Switzerland · We ship from our warehouse in Netherlands: Efulfilment Europe Wittevrouwen 21 1358 CD Almere The Netherlands
· Delivery time: 2-7 days
· Shipping price: $10-22
Australia · We ship from our warehouse in Sydney: Prestons Warehouse - Warehouse A Kookaburra Logistics Estate, 2 Kookaburra Road North Prestons NSW 2170
· Delivery time: 2-5 days
Shipping terms, taxes and fees
Shipping prices Free shipping on $40+ orders: Look at the top of the website (news bar) for the threshold Under the limit of free shipping: Cost calculated at checkout
Taxes and fees
Everything is paid except for Switzerland and Norway. You may be subjected to customs here because we ship from the EU and not from within the country.
BETTER HAIR OR MONEY BACK
It's hard to change hair care habits, but we are so confident that you can do it with Frøya because of all the incredible benefits that it comes with. You won't think twice about a chemical-filled hair products after one use of Frøya. If for any reason you're not satisfied, simply let us know and we'll happily refund your purchase!
ingredients
Full ingredients list:
INGREDIENT LEVELS
ARCTIC
NATURAL
ORGANIC
MAGIC REVIVE HAIR & SCALP SHAMPOO
WATER
SODIUM LAUROAMPHOACETATE
ROSE FLOWER WATER
SODIUM LAUROYL METHYL ISETHIONATE
GLYCERIN
COCAMIDE MIPA
CAPRYLHYDROXAMIC ACID
PROPANEDIOL
ROSEMARY LEAF OIL
HYDROLYZED KERATIN
HONEY
GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE
XANTHAN GUM
CELLULOSE GUM
JOJOBA SEED OIL
AVOCADO OIL
ARGAN KERNEL OIL
LAVENDER FLOWER OIL
PEPPERMINT FLOWER/LEAF OIL
CITRIC ACID
"Finally Something That Lives Up To The Hype"
"Frøya is the #1 skincare trend of 2025."
"Frøya is the #1 skincare trend of 2025."
"In an industry dominated by synthetics, Frøya is revolutionizing skincare."
"In an industry dominated by synthetics, Frøya is revolutionizing skincare."
"Frøya has created a new standard with pure, natural ingredients."
"Frøya has created a new standard with pure, natural ingredients."
"Revolutionising the shift to natural skincare."
"Revolutionising the shift to natural skincare."
"Clean, natural skincare that delivers fast results!"
"Clean, natural skincare that delivers fast results!"
"Most talked-about beauty phenomenon going into 2025."
"Most talked-about beauty phenomenon going into 2025."
"Noticed a difference in less than 24 hours"
"Noticed a difference in less than 24 hours"
"Packs an extra punch when it comes to healing skin!"
"Packs an extra punch when it comes to healing skin!"
"Clinical studies demonstrate the effectiveness of Frøya"
"Clinical studies demonstrate the effectiveness of Frøya"
"Spoiler, it’s REALLY GOOD."
"Spoiler, it’s REALLY GOOD."
"This brand is taking off in the US"
"This brand is taking off in the US"
Results you can expect
93%
experienced better scalp health
30M
years old ingredients time tested and proven by science to give optimal hair and scalp health.
8
of the top ten ingredients in the study for hair growth
Self care made easy
How to use
Use the Magic Revive Hair & Scalp Shampoo whenever you shower as normal. Remember to shake the shampoo before applying.
What makes Frøya different
The ingredients make the products
We created a high-performance system for women combining the Viking principles with pharmaceutical-grade science. We wild-harvest plants that grow naturally on the Norwegian mountainside and mix them with arctic beeswax.
How do the ingredients work?
Repair & Protect Damaged Hair
Argan Oil & Vitamin E
Repair split ends, strengthen strands, and protect from damage.
Stimulate hair growth
Rosemary & Pumpkin Seed
Boost scalp circulation and promote growth. Pumpkin Seed Oil blocks DHT to help hair grow thicker.
Stop Scalp Irritation & Dandruff
Mountain Calendula & Peppermint
Calm irritation, reduce flakes, and cool itching for a balanced scalp.
Boost Scalp Circulation & Detoxifies
Turmeric & Sage
Detoxify the scalp, improve blood flow, and create the right environment for growth.
Hydrate & nourish dry scalp
Jojoba Oil & Squalane
Deeply hydrate and lock in moisture for lasting scalp balance.
Yes. A thickening shampoo or volumizing shampoo makes fine or limp hair look fuller and adds the feel of more hair thickness. The effect grows with regular use and is not permanent.
In just six weeks, 79% of users noticed visibly fuller hair, while 93% experienced improved scalp health. Our formula contains 8 of the top 10 ingredients identified in studies for promoting hair growth.
Many thickening shampoos rely on proteins, polymers, or panthenol to coat each strand and fake volume. Magic Revive Hair & Scalp Shampoo works from the scalp instead, so you get the look of thick hair without heavy buildup. That is why many people call it their best shampoo for flat, fine hair.
SHOULD I USE THICKENING SHAMPOO IF MY HAIR IS THINNING?
Yes. Thin hair, fine hair, and aging hair all respond well to a gentle shampoo that supports the scalp instead of weighing hair down. A healthy scalp is where healthy hair starts.
If you notice thinning or early hair loss, a scalp-first shampoo is a good place to begin. Our haircare for thinning hair works across all hair types and builds into a full routine.
WHAT SHAMPOO GETS RID OF SCALP BUILDUP?
A shampoo that deep cleans without stripping your scalp. Product buildup, oil, and dry shampoo residue can flatten fine hair and clog the scalp over time.
The Magic Revive scalp shampoo uses gentle plant-based cleansers to lift buildup, clear dead skin cells, and calm pesky flakes. Malassezia, a common yeast on the scalp, is a frequent cause of dandruff, and a proper clarifying shampoo helps keep it in check. Many people notice flakes improve after the very first wash.
Deep cleaning usually calls for a clarifying wash about once a week. Used this way, it acts like a gentle dandruff shampoo without the harsh stripping.
WHY DOES SCALP HEALTH MATTER MORE AFTER MENOPAUSE?
Hormonal shifts often leave the scalp drier and more sensitive. That dryness can lead to a flaky, sensitive scalp, itching, and hair that looks thinner over time.
A hydrating shampoo supports scalp hydration and helps calm that dryness. Think of it as a moisturizing shampoo for a scalp that needs extra care. Feeding your scalp this way protects long-term hair health and gives your hair a stronger base.
WHICH INGREDIENTS ACTUALLY HELP, AND HOW IS THIS DIFFERENT FROM OTHER SHAMPOOS?
Most hair products lean on fillers and common add-ins like aloe vera, aloe barbadensis leaf juice, hydrolyzed keratin, citric acid, coconut acid, castor oil, or seed oil, plus thickeners such as sodium chloride, magnesium chloride, magnesium nitrate, or chondrus crispus extract. Many also add biotin.
Magic Revive Hair & Scalp Shampoo uses a short list of active botanicals and essential oils that each do real work:
Rosemary water and rosemary oil: support a fresh, balanced scalp
Saw palmetto and pumpkin seed: traditionally used to support the follicle
Caffeine: helps stimulate the scalp at the root
Turmeric and sage: calm and rebalance a stressed scalp
Jojoba and argan oil: hydrate, protect hair, and leave it incredibly soft
Avocado oil and glycerin: lock in moisture for soft hair and shiny hair
Organic honey: soothes and conditions without heaviness
Argan and jojoba also strengthen strands and leave hair soft. Every ingredient has a purpose.
WHAT TYPE OF HAIR DOES IT WORK FOR?
Our 3-step Arctic Hair Growth System is designed to work on all hair types, from straight to coily, and everything in between. Because it focuses on scalp health, follicle activation, and deep nourishment, it delivers results regardless of texture or thickness.
Whether your hair is thinning, dry, brittle, or lacking vitality, our system helps reset, rebuild, and stimulate growth using resilient Arctic botanicals and clinically-backed ingredients.
No matter your hair type, you’ll experience stronger, healthier, and fuller-looking hair from the first use.
HOW DO I USE THE SHAMPOO?
All our products are extremely potent. This means you just need a little amount per day.
Magic Revive Hair & Scalp Shampoo 🚿 Use the Shampoo whenever you shower as normal. Remember to shake it before applying. Work a small amount into wet hair until you get a rich lather, then rinse well.
Most people do well washing two or three times a week, and you do not need to shampoo daily unless your scalp gets oily fast. A few quick tips:
Oily scalp or frequent heat styling: wash a little more often
Dry or chemically treated hair: two times a week is plenty
Flaky scalp or itchy scalp: wash more at first, then ease back
Your hair texture matters too, so straight hair and wavy hair may show oil sooner, while medium hair sits in between. Harsh sulfates can add to dryness, so keep your routine gentle and skip a daily blow dry when you can.
CAN I USE THE SHAMPOO ON ITS OWN, OR DO I NEED THE SERUM TOO?
You can absolutely use the revive shampoo on its own. It cleanses, supports your scalp, and helps fine hair look fuller over a few weeks.
If your goal is fuller roots and hair growth over time, pairing it with our hair growth serum gives your scalp extra support. The two were made to work together, and the shampoo still works well on its own.
CAN I USE IT WITH OTHER SCALP OR HAIR TREATMENTS?
In most cases, yes. This is a gentle, natural formula, so it fits into most routines without trouble.
If you use a medicated or prescription scalp treatment, check with your doctor first. We also suggest a small patch test before your first full wash, just to be safe.
WILL MY SCALP SHED OR ADJUST WHEN I FIRST START?
A little adjustment is normal. As your scalp clears buildup and finds its balance, you may notice light shedding or a new feel for the first week or two.
This settles quickly, and most people find their hair looks healthier and feels noticeably softer soon after. If it is not the right fit for you, you are covered by our 60-day money-back guarantee.
WHAT MAKES YOUR HAIRCARE FORMULAS SO SPECIAL?
Most haircare brands take shortcuts. We don’t. We’ve spent years sourcing rare Arctic botanicals and creating powerful, minimal formulas that deliver real results, fast. While conventional products are often 80% water and packed with fillers, every single ingredient in our system has a purpose. No fluff, no shortcuts, just nutrient-rich, highly concentrated formulas that reset your scalp and reactivate growth.
WHY ARCTIC PLANTS?
Arctic plants need to survive arctic winters. They need to protect themselves from -30 degrees. The ripening window in the Arctic is short, but during this period they get sunlight 24/7 and the plants need to get all the nutrition to the blooms fast. Making them more potent than anything else on the planet. The Frøya Organics products are filled with plants that evolved to survive in the Arctic.
HOW DO YOU SOURCE RAW MATERIALS?
Many of our ingredients are plants that grow naturally on the Norwegian mountainside. These plants evolved to survive arctic winters and pack a punch! We source these plants from different regions in the Northern Hemisphere (mainly Northern Europe).
Other ingredients we source from high quality organic farms around Europe & Asia.
HOW ARE THE PRODUCTS MADE?
We naturally dry our flowers and plants at 22 degrees for multiple days. This keeps all the nutrients and let us make products of a much higher quality.
All products are handmade with minimum heat. Machines can't make products like these.
CAN TEENS AND KIDS USE THE HAIRCARE PRODUCTS?
Yes, absolutely they can, and they should. Hair issues like scalp irritation, dryness, and early hair thinning can start young, especially with hormonal shifts during puberty. Our formulas are gentle, natural, and free from harsh chemicals, making them safe for the whole family. Just like with skincare, we always recommend doing a small patch test first to check for any sensitivities, especially with little ones.
BETTER HAIR OR MONEY BACK
It's hard to change hair care habits, but we are so confident that you can do it with Frøya because of all the incredible benefits that it comes with. You won't think twice about a chemical-filled hair products after one use of Frøya. If for any reason you're not satisfied, simply let us know and we'll happily refund your purchase!
WHAT PAYMENT OPTIONS AND SUBSCRIPTIONS DO YOU OFFER?
You can pay with all major credit cards, PayPal, Apple Pay, Shop Pay, Google Pay, and more. You can also split your payment into installments with Shop Pay.
When this product is in stable supply, you can subscribe and have it shipped every month, every other month, or every three months for an extra discount. A minimum of two orders applies to any subscription, and you can read the full subscription terms before you sign up.
SHIPPING & DUTIES
US orders ship from our Florida warehouse and usually arrive in 3 to 5 days, with free shipping on orders over $40.
US, Canada & Mexico: from our warehouse in Florida (eWorld Fulfillment, 2260 118th Ave N, St. Petersburg, FL 33716). Delivery time 3-5 days.
EU, UK & Switzerland: from our warehouse in the Netherlands (Efulfilment Europe, Wittevrouwen 21, 1358 CD Almere). Delivery time 2-7 days. Shipping price $10-22.
Australia: from our warehouse in Sydney (Prestons Warehouse, Warehouse A, Kookaburra Logistics Estate, 2 Kookaburra Road North, Prestons NSW 2170). Delivery time 2-5 days.
Under the free shipping limit, cost is calculated at checkout. Taxes and fees are all paid except for Switzerland and Norway, where you may be subject to customs because we ship from the EU. You can read the full shipping policy for timing by country.
Trusted by 20,500+ customers
Customer Reviews
Overall rating: 4.7 / 5 from 157 reviews.
I never write negative reviews, however, in this case the review is actually about Froya Organics responsiveness, or lack thereof, to issues and not the products, which I love! Please see photos. I reached to support regarding a bottle of shampoo that had leaked out almost all of the shampoo. The packaging was soaked in shampoo and the shipping envelope interior was covered in shampoo. No response whatsoever. Pathetic.
Within a week I can already see & feel the difference. My hair is typically really dry & frizzy this time of year. I spend a lot of time outdoors everyday and the summer heat (triple digits) can do a number on my hair. Very happy with this product! A little goes a long way.
My hair has never been so soft and so easily manegeable. I thought it was due to ageing that it did not look so good anymore.
My hair was very thick and unruly. Now it looks super 😀 and easy to remodel.
Also less scalp irritation
Thx Frøya 💝
After almost 2 years of flaky scalp, it is almost gone in a week. I had a bad skin yeast reaction almost 2 years ago. After it left my body it migrated to my scalp. Itchy, flaky, sometimes runny nastiness. I felt like I was living in a snow globe all the time. I tried medication, supplements, shampoos, oils, red light, and everything advertised online. Nothing worked! I have used the face products and love them so I gave the shampoo a whirl. I kid you not, after one use the flakes were almost gone. No more itchy scalp and snow storm when be wind blew. I use the scalp oil at times between washings. I have super thick long hair and found it awesome that I didn’t have to use conditioner to comb my hair out. The shampoo did the trick. I think I found my scalp miracle, freedom from snow storm flakes is an awesome feeling.
The product left my hair a little sticky and weighted down. Customer care have not been very helpful regards a refund for unused items I returned and have basically left me to sort it out with a paypal dispute. I very disappointed in the customer care response and will not be using this company again despite liking the skincare products.
I tried this face moisturizer on a trial basis. I used every bit of it. Then went back to my old moisturizer & let me tell you I hated it!!!! Your moisturizer spoiled in a way I never knew I needed!!! I have just signed back up for the auto ship. I tried the shampoo too, but that dried my hair out to badly. Sad, but the moisturizer is the best thing I've ever use in my 50+ years!!!!!!
I have been so surprised by the results of using these skin and hair products after only 4 weeks. I notice visible changes in my skin texture, sun damage and wrinkles. The eye cream has made visible difference in my crepey eye lid skin and crows feet. I LOVE beauty products and have tried most things on the market, and this is the first time in years my skincare routine is only two products. I have been skipping foundation recently as my skin is glowing and more even. The rosemary shampoo and spray has also helped my itchy flaky scalp and I am seeing new hair growth and visible improvement to the thinning I've been experiencing.
I'm loving the products so far, you really have to use a little of the day cream otherwise it is a little yellow. The company seem to be very well invested and I'm looking to carry on with them. Shampoo is also very good too!!!
Customer service was the best and easiest I have had to work with in a very long time! Prompt and helped with my shampoo that came in the mail about half emptied. Sent a new bottle super fast! Thank you Froya Organics for a smooth easy resolution! Love these products also!!!
Seems to be helping my hair along with the shampoo - but am having trouble understanding how to use the hair oil - even a little makes my hair “dirty’ so I use only before washing - is it supposed to go on only where hair might be thinning?
I love Froya products AND their customer service. The face balms are clean, pure and do wonders for my skin. The hair products are excellent for post menopausal women and hair loss. I have lots of new growth on my forehead after using the shampoo and serums.
My hair looks so much better than before I started using this product along with the shampoo and serum treatments. It’s been a game changer for me and my hair. I felt bald on top and now I have hair. ❤️❤️❤️ this product.
A shampoo bottle arrived damaged and customer support sent me a new one. So grateful. I’ve been using whats left in the bottle and am already loving it. My scalp feels cleaner and there’s no more dry flakes.
I’ve received my second bottle of Froya’s shampoo, and so far I love seeing the improvements in my scalp and hair. My hair looks healthier than before and has a lovely shine. My scalp feels cleaner and dandruff-free. I don’t think I’ve seen even better results—such as baby hairs coming through—because I don’t use the products exactly as I should, nor as often as Froya recommends.
Easy ordering! Lovely Froya community with emails on latest offerings. High Quality products, and seeing real results! I am glowing other see it! Cannot wait to order more and try out the shampoo next!
This was my first order and I was highly impressed with customer service as my shampoo order had leaked much of the bottle during shipment. They emailed me back within an hour of my email and is replacing the bottle. Can't wait to start trying my new products and start seeing results!! - Sherrie Clark
The shampoo is great. Makes my hair feel fuller with lots of body. Also love the leave-in spray, which smells wonderful. Too early to tell if there is any regrowth
I love the products and their customer's service. I didn't realise I opted for a subscription so my order renewed before I runned out of the products... I reached out to their team and everything got cancelled with no issues. Also, I really recommend their hair shampoo, sometimes organic shampoos rinse of the colour from your hair but this one doesn't have that effect. Highly recommend!
Love the products, and the customer service has been great each time I've reached out. Been using Froya for 9 months now, I especially love the shampoo!
We know our products are magic, but even magic has its limits. Use them daily for 60 days. No result? No worries! You get your money back. We know they're amazing, but hey, hair can be as unique as you are.